As public awareness peaked, the debate caught fire, causing President Kennedy to order a scientific inquiry. With the release of Rachel Carson’s 1962 Silent Spring -published in part as a series in the New Yorker the same year-news of DDT’s toxic effects spread. The effects of the toxic pesticide became obvious quickly despite agricultural companies’ prolonged attempts to give it a clean bill of health. The 1960s and ‘70s were a trying time for the American environment, thanks to DDT.
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